Augmented Reality: The Next Big Thing?

Consumers seem to love reality that isn’t real. Reality shows have seen a huge spike in viewers in the past decade. And try as the might, they can’t seem to realize that reality television isn’t real. So since consumers love REAL things, perhaps the next big thing is augmented reality?

For years, augmented reality has tried to take off with no avail. I remember my first experience with it. It was with the Inception iPhone app. It took sounds from around you and played them through your headphones in a way you had never heard before.

Different versions of augmented reality are roaming around today. There are versions that promote advertising for apps like Yelp.For example, you can open an app on your smartphone. It uses the camera and GPS as well as other apps like Yelp that can show you reviews for a restaurant right in front of the restaurant itself. For a better example, look at the picture on the left.

Also, there are games for augmented reality. Games like the Inception one from the App Market. Also, Android has a few that put things like Tyrannosaurus Rexes in your environment and you can interact with them.

What’s the next step for augmented reality?

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